Analyst Report

Omada is named an Established Vendor in the 2023 Gartner® Peer Insights™ Voice of the Customer: IGA

Omada with 94% “Willingness to Recommend”

Gartner Peer Insights Voice of the Customer delivers a comprehensive collection of reviews from end-users around the world.

Based on feedback from first-hand experience, submitted scores ranks vendors in User Interest and Adoption as well as their Overall Experience. Omada has one of the second highest “Willingness to Recommend” at 94% among all vendors.

Key Highlights:

✅ 94% “willing to recommend” by customers in the last 18 months

✅ First time Omada reached 63 reviews

✅ High score in Support at 4.6

About being an Established vendor: Vendors whose ratings are less than the market average Overall Experience but have higher-than-average User Interest and Adoption.

Vendors in this quadrant received below-average ratings for overall experience, product capabilities, and service & support relative to the market.

However, vendors in this quadrant also exceed the market average User Interest and Adoption, which includes review volume, review market coverage, and willingness to recommend. High review volume is an indicator of high user adoption and confidence in the vendor’s placement due to a larger sample size. High review market coverage indicates the vendor’s coverage across a diverse range of industries, regions, and company sizes. High willingness to recommend is an overall measure of users’ interest and enthusiasm based on their experience with the vendor. Vendors in this quadrant may not have performed equally highly in all three of these components.

It is important not to overlook these vendors because they have generated high user interest and users are willing to recommend them. Additional investigation may need to be done to determine if the reasons for the user interest represented in this report align with your organization’s needs.


Gartner, Voice of the Customer for Identity Governance and Administration, By Peer Contributors, 13 December 2023

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Omada.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.


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