Privacy Policy



Omada takes the protection of your data seriously and wants to provide you hereby with information on how Omada processes your Personal Information and which security measures Omada takes to protect your Personal Information.

We define “Personal Information” broadly as information that can be used to identify or traced back to you individually. This may be information such as your name, email address, location, or phone number.

This Privacy Policy explains what Personal Information we may collect from you when you use our product or services, visit our website, or interact with Omada through events and digital campaigns. By using our product or services, visiting our website or interacting with us through events and digital campaigns, you consent to the collection and use of your Personal Information by Omada as set forth in this policy.

This Privacy Notice applies when Omada acts as Controller of the data, e.g. when you register for a demo for training and not, when Omada acts as a Processor, e.g. when Omada provides services on behalf of its customers or partners. This means, that if you are an end user of one of Omada’s customers or partners, you need to refer to that customer or partner for this information.

Omada does not take responsibility for the way its customers or partners handle Personal Information, which can differ from the way Omada handles Personal Information.

What Personal Information Omada collects and How and Why it is collected

Omada collects your Personal Information only to fulfil the purposes as set out below. For these purposes, Omada always relies on a legal basis for processing. These purposes may be, but are not limited to, marketing, sales and analytics purposes. In particular, Omada uses your Personal Information to:

  1. Provide support or other services that you have requested
  2. Respond directly to your requests for information, including registration for newsletters, webinars, or other specific requests
  3. Share your contact information with the appointed Omada partner for further follow-ups related to your interests
  4. Provide you with information based on your needs and respond to these needs
  5. Provide you with notices of new product releases and service developments
  6. Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.

All Omada’s processing activities are in accordance with article 6(1) of the GDPR. This means that Omada collects Personal Information from you in situations such as but not limited to situations in which the processing is in line with Omada’s legitimate interests (such as providing you with information on the Omada HUB), in situations where you have given explicit consent, or to act according to contract obligations with you.

The following sections describe which types of Personal Information Omada collects from you and how they are collected. Omada collects Personal Information in various ways and from different sources, including directly from you, from third parties and businesses, as well as publicly available information.

A. When you apply for a job at Omada/are an existing or former employee

When you apply for a job at Omada, when you are an employee of Omada or when you are a former employee of Omada, our HR privacy policy applies. This can be found here:

Omada HUB

Some services that are available on the website or social platforms permit you to participate in interactive discussions, post comments or other content, or otherwise engage in networking activities. Omada does not control the content that users post to these forums or social networks. You should carefully consider whether you wish to submit Personal Information to these forums or social networks and tailor any content you submit appropriately and in accordance with the relevant terms of use.

The Omada Hub is a knowledge sharing and learning experience platform where Omada employees, partners and customers can share their experiences, best practices, and learn about Omada Identity.

B. When you attend one of our events that is sponsored or hosted by external parties or third-party event organizers

Some Omada campaigns and events are sponsored by or hosted by external partners or third-party vendors. If you register for such an event or campaign through a third party and thereby submit your Personal Information, Omada may receive this Personal Information and process it. Omada will only process your Personal Information if your consent to share the data with partners like Omada has been obtained from you.

In these situations, the types of Personal Information that may be collected from you can include your name, company name, email, job title, phone number and address as well as details regarding your engagement with the campaign or event.

The purpose of processing your Personal Information is to respond directly to your requests for information or other specific requests, for providing news and product updates, as well as advertise and market to you, which includes sending promotional communications, targeted advertising, and presenting you with relevant offers.

C. When you visit an Omada office

When you visit an Omada office for purposes such as, but not limited to the list below, your Personal Information might be stored according to the applicable safeguards and guidelines.

These purposes could include:

  1. Job interview
  2. Partner or customer engagement
  3. Project meetings

The purpose of processing your Personal Information includes Omada’s ability to take relevant authentication and registration measures, to monitor the access to Omada’s offices and to ensure that information is only shared on a need-to-know basis.

D. When you visit and submit your data on Omada’s website

When you submit Personal Information such as your contact details through a form on Omada’s website, you consent to Omada storing and using your Personal Information. The Personal Information collected in this process may include your name, company name, email, job title, phone number and country as well as details regarding your engagement with the website.

The purpose of processing your Personal Information is to respond directly to your requests for information or other specific requests, for providing news and product updates, as well as advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.

E. Automatic collection of information – website cookies

When you use Omada’s website, Personal Information such as website navigation and cookies about your use and device will be gathered automatically.

Omada’s website cookies may collect anonymous information about your visit, such as the name of your Internet service provider and the Internet Protocol (IP) address through which you access the Internet, the date and time you access the website, the pages you access while you are at Omada’s website and the Internet address of the website from which you linked directly to Omada’s website.

This Personal Information is processed and used to help improve the website, analyze trends, administer the website, and provide optimized advertising to you.

E.1. General information about cookies

A cookie is a small data file that a website stores on your computer or mobile device when you visit this website. In order to provide you with the best possible user experience, websites recognize these stored cookies, so they can tailor what you see on the website. Cookies are used on almost all websites, and sometimes essential for the website to function optimally.

Session cookies allow you to be recognized within a website, so you will not be asked to fill in the same information you have already provided to the website in a previous session. This type of cookies is deleted automatically once you close your browser. Persistent cookies are used to gather information about how you navigate a certain website, and they remember your information and settings when you visit the website again. This type of cookies is stored on your computer or mobile device and self-delete after a certain period but will be renewed every time you visit the website.

E.2. Omada’s use of cookies

Omada uses website cookies to improve user experience. Omada does not use cookies to identify or store your Personal Information. The cookies on Omada’s website use pattern data to identify trends and are not used for any other purpose than the purposes set out below in E.3.

E.3. Omada’s Cookies

  1. Necessary: Necessary cookies help by improving the usability of Omada’s website by enabling basic functions like page navigation and access to secure areas of the website. Omada’s website cannot function properly without these cookies.
  2. Preferences: Preference cookies enable Omada’s website to remember information that changes the way Omada’s website behaves or looks, and they store information such as your preferred language or the region.
  3. Statistics: Statistic cookies help Omada understand how visitors interact with Omada’s website by collecting and reporting information anonymously.
  4. Marketing: Marketing cookies are used to track visitors across Omada’s website. The intention is to display ads that are relevant and engaging for you as an individual user and thereby more valuable for publishers and third-party advertisers.

E.4. Selection or deletion of cookies

Upon visiting Omada’s website, you will be asked to accept the use of cookies. Here you will have the choice to “Allow all cookies” or specify which cookies you accept.

If you want to change your consent to cookies click on the blue circle button in the bottom left corner of the webpage as illustrated below.

This will bring you to a menu, where you can view your current consent, withdraw your consent, or change your consent.

When changing your consent, you can opt in for all cookies, necessary cookies only, or a selection of cookies. To select or deselect cookies, use the toggle on the right side of each category as illustrated below.

You can use control settings in your internet browser to limit cookie usage by the websites you visit and to withdraw your consent by clearing or blocking cookies. If you use a PC, you can delete the cookies stored on your computer by pressing CTR + SHIFT + DELETE at the same time. If you use a MAC, please inform yourself about the administration of cookies on

F. Collection of personal data from children

Omada does not consciously collect or process any Personal Information from children under the age of 13. If Omada is made aware that Omada has collected Personal Information from a child under the age of 13, in a manner that is conflicting with either article 8 of the GDPR, or the Children’s Online Privacy Protection Act of the United States, Omada will delete this information promptly.

How Omada stores and protects your Personal Data

Every time you share Personal Information with Omada, Omada takes proper action to protect this Information from illegitimate access or disclosure. Furthermore, Omada has a confidentiality agreement with each of its partners or Subprocessors, to ascertain that appropriate measures are taken to prevent exposure or malicious use of your Personal Information.

How long Omada retains your data

Omada retains your Personal Information in Omada’s databases only for as long as such information is needed and useful for the purpose for which it was initially collected. Omada stores Personal Information for verifying durations, depending on the type of Information, but only as long as Omada continues to have a valid reason.

This includes allowing Omada to pursue available remedies or to limit any damages that we may sustain, to solve or contain a recurring problem or to have enough Information to respond to future issues, to uphold agreements between you and Omada, to prevent fraudulent activity and to be compliant with applicable law.

Transfer of personal information to a third country or third parties

Omada may disclose Personal Information to third parties and partners, but only for those purposes for which Omada has a legal basis and/or the processing is based on your explicit consent. Omada may disclose Personal Information with third parties outside of the European Union. In these cases, the processing is covered by the relevant legislations of the respective area.

If you contact Omada and are located in a country where Omada is currently not located in, Omada can choose to share your Personal Information with an Omada partner located in the country you are located in. This applies for example to situations where you fill in a form on Omada’s website, or when you participate in an event that is sponsored by Omada.

Your rights with respect to your personal information

If Omada processes your Personal Information based on your consent, you have the right to withdraw your consent at all times. This does not affect the lawfulness of the processing and collection of your Personal Information before your withdrawal.
You also have the right to access or request the Personal Information that Omada has processed or collected from you, as well as erase or restrict this processing or collection.

You can send a request of or access to your Personal Information as well as a complaint to our Data Protection Authority, to the following email address: [email protected].

Changes/updates to the Privacy Policy

Omada has the right to alter and enhance this Privacy Policy by publishing an amended Privacy Policy on this webpage. Visit Omada’s website regularly, if you want to make sure you possess the latest information on the categories of Personal Information Omada processes and collects and for which purposes.

Contact Omada

Please contact [email protected] for a request regarding your Personal Information or more information about the way in which Omada processes and collects your Personal Information. You can also ask for deletion of your Information, or if you do not want to receive more messages from Omada.

California Consumer Privacy Act (CCPA)

Your State Privacy Rights

If you are a California, Nevada, Colorado, Virginia, or Utah resident, your state’s laws may provide you with additional rights regarding our use of your Personal Information. Please note that we do not sell Personal Information triggering some of the various state law rights provided to you.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email at [email protected]. The California Consumer Privacy Act of 2018, as amended, supplemented, and repealed by the California Privacy Rights Act of 2020 (“CCPA”), may provide you with certain rights regarding your Personal Information. We will not discriminate against you for exercising any of your CCPA rights.

California, Colorado, Virginia and Utah each provide their state residents with rights to:

  1. Confirm whether we process their personal information
  2. Access and delete certain personal information
  3. Data portability
  4. Opt-out of personal data processing for targeted advertising and sales

California, Colorado and Virginia also provide their state residents with rights to:

  1. Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose
  2. Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects

To exercise any of these rights or to appeal a decision regarding a consumer rights request please contact [email protected]. We will confirm receipt of your request and respond, if required, in accordance with applicable law. We may request certain other information to verify your identity.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. While you can always reach out to us at [email protected] with any questions regarding your personal information, please know we do not currently sell data triggering that statute’s opt-out requirements.


For details on this, please refer to the following page:

Copenhagen, October 10 2023

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